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About

Forward-deployed, not an agency.

I work directly with founders and operations leaders to turn a costly operating problem into a system their company owns.

My job is to understand the workflow, build the smallest dependable system inside the company stack, and stay accountable until named people can operate it. SimplyAI is one venture where I apply the same builder mindset across product, web, automation, content, and growth.

I do not want to leave a team another dashboard and disappear. I prefer to work beside the people doing the job, see where context breaks, and remain responsible through adoption and handover.

More about me

In the press

Don’t take my word for it.

Coverage of the work, from national media to industry blogs.

Startup mentoring

Startups I’ve mentored.

Hands-on technical mentoring for AI founding teams, on architecture, product builds and shipping, within a portfolio spanning 48 investments and 13 exits.

Companies

Three companies. One mission.

Ampassador

Operational intelligence for service businesses. See how the work really runs before AI changes it.

Visit ampassador.com

The stack

The tools I use to make AI usable.

AI agents and automation

Agents, lead loops, approvals and write-back, built into the tools your team already runs.

Integrations and data

CRM, email, documents and internal databases connected, so context stops leaking between people.

Web and growth

Websites, technical SEO and GEO, so the systems you own also bring the demand.

Evaluation and control

Feedback, memory, monitoring and human review, so the system stays reliable after I leave.

Ways to work together

From ideas to implementation.

AI-readiness discovery

A focused audit of brand voice, ICP, data, tools and one priority workflow. You get a baseline, a risk map and a build recommendation.

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Embedded AI builds

Lead loops, CRM write-back, research pipelines, agents, approvals and monitoring shipped into infrastructure your company controls.

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Ongoing partnership

Maintenance, evaluation, incident review and supervised improvements for teams that cannot carry it alone.

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When a business asks what AI can do for us, the answer is simple. It can do more, with the people you already have.
— Theodoros Ampas