GTM / AI ENGINEER
Forward-deployed, not an agency.
I work directly with founders and operations leaders to turn a costly operating problem into a system their company owns.
Theodoros Ampas
GTM / AI engineer · Independent AI Partner · Founder of SimplySites
My job is to understand the workflow, build the smallest dependable system inside the company stack, and stay accountable until named people can operate it. SimplySites is one venture where I apply the same builder mindset across product, web, automation, content, and growth.
The work sits between go-to-market, product, data, and implementation. The useful systems share four qualities:
- They solve a specific operating problem rather than showcase a model.
- They run in infrastructure and accounts the company controls.
- They expose uncertainty and preserve meaningful human review.
- They include feedback, evaluation, documentation, and a named owner.
Adaptive does not mean uncontrolled. It means approved feedback, memory, evaluations, and usage signals support supervised improvement.
Why I work this way
Hey, I’m Theodoros Ampas.
My work moves across GTM engineering, product, websites, technical SEO, automation, data, and AI agents. The common thread is turning an ambiguous commercial or operating need into something people can inspect and use.
I do not want to leave a team another dashboard and disappear. I prefer to work beside the people doing the job, see where context breaks, and remain responsible through adoption and handover.
This site documents what I am learning about:
- Embedded AI systems and operational agents
- Lead loops, CRM write-back, research, and internal workflows
- Feedback, memory, evaluation, monitoring, and human review
- Web, SEO, GEO, and SimplySites as supporting product expertise
Build the useful thing, then make it ownable.
Theodoros Ampas
problems
systems
control
handover
Follow the work before starting the work.
The newsletter contains practical system breakdowns. If you already have a concrete workflow in mind, start a project.